Our story
It started
with one dog.
WornTag began with a dog I loved, a phone full of photos of them, and a simple question: could a photo become something you can see, call and play with?
What WornTag is, and isn’t
Not a replacement.
A way to celebrate them.
WornTag isn’t meant to replace a pet. Nothing could. We’re creating another way to celebrate and remember the animals that become part of our lives.
Your pet, not a generic one
There are plenty of virtual pets. None of them is yours. WornTag starts from a real photo of your dog or cat, so the companion you meet carries their colours, markings and familiar look. The details are the point: that is Charlie, not “a dog”.
Warm, and honest
WornTag is a digital companion, made from a photo. It doesn’t hold an animal’s memories or personality, and it doesn’t bring a pet back. Results depend on the photo, and some photos need another try. We would rather tell you that plainly than promise something technology can’t keep.
For the pet on your sofa, and the one in your photos
Most people will make a WornTag of the pet curled up next to them. Some will bring an old photograph. Both are welcome, and we never ask which.
WornTag is coming to iPhone. Join the waitlist →