Coming to iPhone

Your pet.
Not just another virtual pet.

WornTag turns a real photo of your dog or cat into a personalised 3D companion you can see, call and play with.

Closer than a photo.

Mochi, a tabby cat, reaching for a wool ball on a cream sofa

Made from their photo

There are millions of golden retrievers.
But there is only one Charlie.

The patch over one eye. The ear that never quite stands up. The way they look at you when you say their name. WornTag is built around the little details that make your pet yours, not a generic dog or cat.

How WornTag works →
Charlie, a golden retriever with one folded ear, resting on a blanket

How it works

Three simple steps.

Taking a photo of Mochi on a phone
1

Share a photo

Choose a clear, favourite photo of your dog or cat, nose to tail.

A photo of Mochi beside her 3D companion
2

We create your pet

We make a 3D companion with your pet’s colours and markings. It takes a few minutes, and results depend on the photo.

Mochi watching her 3D companion chase a ball on a phone
3

Meet and play together

Call them over, throw a ball and walk together through a little garden.

These are concept images. WornTag is in development, and the finished app may look different.

Real pets, real owners

Soon, you’ll meet Bella.

And Charlie, and Mochi, and the other pets of our first owners: their real photo beside their WornTag, in their owners’ own words. Join the waitlist and your pet could be one of the first.

Join the waitlist

Every detail

They’re never “just a pet.”

The way they tilt their head. The spot they always nap in. The face they make at dinner time. Those small things are who they are, and they’re what WornTag is made to celebrate.

Sitting with Charlie, a golden retriever, on a garden step at golden hour

Why WornTag exists

It started with one dog.

WornTag began after losing a dog I loved, and a phone full of photos of them. I kept wondering whether a photo could become something more: something you could see, call and play with.

WornTag isn’t meant to replace a pet. Nothing could. We’re creating another way to celebrate and remember the animals that become part of our lives.

Read our story

Coming to iPhone

Be first to meet them.

WornTag is in development and isn’t on the App Store yet. Join the waitlist and we’ll let you know when you can create your pet.

Join the waitlist

Read the launch FAQ →

Concept image. The finished app may look different.

Charlie resting beside a phone showing his 3D companion